Revolutionising Fitness: A Model For A Hybrid Approach In Council Facilities
Hannah Trigwell
Councils nationwide are embracing innovation in fitness facility music with Pure Energy Music.
This article highlights the transformative impact of adopting a hybrid approach, combining expertly curated Pure Energy Music tracks with original artist music, in council-run fitness facilities across the UK.
Consistent. Compliant. Cost-saving.
Organisational Context
Councils manage multiple sites catering to diverse community fitness needs. Traditionally reliant on CDs or instructor-chosen platforms like Spotify (which is for personal, non-commercial use only), Councils seek modernisation in music provision.
Compliance
Pure Energy Music provides a seamless solution by offering ‘Rights Included’ music, alleviating concerns about copyright infringement and associated licence fees. Councils who partner with Pure Energy Music an uphold the highest standards of compliance while delivering exceptional experiences for their members.
Music Transformation
The hybrid model, blending Pure Energy Music‘s ‘Rights Included’ music with original artist tracks, proves dynamic and cost-effective. Most recently, a local council allocated 80% of music to Pure Energy Music, preserving 20% for specific programs (such as Aqua) that required original artist tracks.
Impact On Operations
This shift yields substantial financial savings, liberating councils from significant PRS/PPL fees. The local council example above experienced a huge reduction in annual music expenses – from £54,733 to £17,524 – enabling reallocation of resources to wellness programs.
Adoption & Training
Successful implementation is aided by comprehensive training. Pure Energy Music offers tailored sessions for managers and instructors, ensuring seamless integration and fostering confidence within the service.
Outcome & Future Outlook
When councils adopt a hybrid approach to music, they revolutionise their fitness offerings whilst executing strategic innovation in enhancing operational efficiency and customer experience.
